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The app currently pulls in more than 300 million products from Amazon’s database. “It’s like Amazon and YouTube had a baby and you could finally buy product through video,” said Frills, who has taken to Eight. In fact, over the past six months, the teen creator has directed over 11,000 clicks to retailers such as Amazon and Sephora through affiliate links entered on the platform. For the creators of Eight, anyone can become a star. “We had our a-ha moment when we were working with vloggers to create YouTube banners and help them edit and film videos,” said Chris Knight, who previously worked on digital and app development for Harrods and Condé Nast Traveller, before co-founding Eight with Leon Crutchley, formerly director of product innovation for Avira, one of the world's largest software companies, and Stephanie Queralto, who is also Eight's chief executive. “It’s very time-intensive to create a YouTube channel. We thought, why does it have to be this hard? That’s where the idea came from. It’s like YouTube but we’re making it a thousand times easier.” Just as much community is being formed as product is being sold. The app has also taken a page from another buzzy start-up, HQ Trivia, by launching a daily live show called “The Daily Drop”, which gifts users with free or discounted products every day at 5pm Pacific Time.
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